Privacy Policy

The information we collect depends on how you interact with North Beach Parking Services.

For example, different information may be collected when you park at one of our facilities, enroll in monthly parking, use valet service, make an online reservation, contact customer service, or visit our website.

Information may be collected directly from you, automatically through our website or technology, or provided to us by a parking, payment, property, or technology partner.

When you communicate or establish a parking relationship with us, we may receive information such as:

• Your name
• Email address
• Telephone number
• Mailing or billing address
• Account information
• Company or employer information for business accounts
• Information included in communications you send us; and
• Other information necessary to provide the requested parking service

You are responsible for providing accurate information and keeping relevant account information current.

Providing parking services may require us to collect or maintain information concerning your vehicle and parking activity.

Depending on the service, this may include:

• Vehicle make, model, and color
• License plate number
• Parking location
• Entry and exit information
• Parking dates and times
• Monthly parking account information
• Parking or valet ticket information
• Reservation information
• Parking access information
• Transaction amount and payment status; and
• Information associated with an incident or customer claim

For corporate parking programs, we may also maintain company information, authorized-user information, parking assignments, and billing records.

North Beach Parking Services may use third-party payment companies to securely process customer payments.

Payments made directly to North Beach Parking Services may be processed through Clover or another authorized payment provider.

Payment providers may collect card numbers, expiration dates, security information, billing information, and other information required to complete a transaction. North Beach Parking Services does not intend to store complete payment-card numbers on its own website servers.

Transactions completed through independent parking platforms may be processed by the payment systems selected by those platforms and are subject to their applicable terms and privacy practices.

When you visit our website, certain technical information may be collected automatically.

This may include:

• Internet Protocol (IP) address
• Browser type
• Device type
• Operating system
• General location derived from an IP address
• Referring pages or websites
• Pages visited
• Date and time of access; and
• Website interactions and usage information

We may use cookies and similar technologies to operate and improve our website and understand how visitors interact with it.

We may use information for legitimate business and operational purposes, including:

• Providing daily, monthly, valet, and corporate parking services
• Establishing and administering customer accounts
• Processing and documenting payments
• Confirming reservations and parking eligibility
• Managing parking access
• Communicating about accounts, reservations, payments, facilities, or operational changes
• Responding to customer inquiries
• Investigating incidents, damage reports, complaints, or claims
• Detecting unauthorized parking, fraud, or misuse
• Protecting customers, employees, facilities, and property
• Maintaining business, accounting, and transaction records
• Improving our parking services and website
• Meeting contractual obligations
• Communicating promotional information where permitted by law
• Complying with legal, insurance, tax, accounting, and regulatory requirements; and
• Establishing, exercising, or defending legal claims

We work with third parties to provide certain services.

Daily Online Reservations

Online daily parking reservations may be offered through SpotHero.

When you make a reservation through SpotHero, information you provide directly to SpotHero is handled according to SpotHero's own policies. SpotHero may provide North Beach Parking Services with information necessary to recognize and fulfill your parking reservation.

Online Monthly Parking

Online enrollment and account administration for monthly parking may be offered through QeasyPark.

Information submitted directly through QeasyPark may be subject to QeasyPark's own terms and privacy practices. Information necessary to establish, administer, bill, or support your monthly parking account may be provided to North Beach Parking Services.

Other Service Providers

We may also work with companies providing:

• Payment processing
• Website hosting
• Parking technology
• Communications
• Customer support
• Accounting
• Professional services
• Security; and
• Fraud prevention

We may provide these service providers with information reasonably necessary for them to perform services on our behalf.

We do not sell personal information for monetary compensation.

Information may be disclosed when reasonably necessary for our business operations, including to service providers and parking technology companies.

Where we provide parking services for a hotel, restaurant, property owner, building, or other client, information may also be disclosed when reasonably necessary to operate the parking service, administer an account, address a customer matter, investigate an incident, or fulfill contractual responsibilities.

We may also disclose information when we reasonably believe it is necessary to:

• Comply with applicable law or legal process
• Respond to a subpoena, court order, or lawful government request
• Cooperate with law enforcement
• Prevent or investigate fraud or unlawful conduct
• Protect the safety, rights, or property of NBPS or others
• Investigate an insurance claim or parking incident; or
• Establish, exercise, or defend legal rights

Information may also be transferred in connection with a merger, acquisition, reorganization, financing, sale of assets, or similar business transaction, subject to applicable law.

Our website may use cookies and similar technologies for website functionality, security, preferences, analytics, and improving the visitor experience.

Most browsers allow users to manage or disable cookies. Certain website functions may not operate correctly if required cookies are disabled.

Where applicable law requires additional choices regarding particular tracking technologies, we will provide those choices.

North Beach Parking Services uses reasonable administrative, physical, and technical measures designed to protect personal information.

However, no internet transmission, electronic storage system, payment system, or security method can be guaranteed to be completely secure.

We retain information for as long as reasonably necessary for our business and operational purposes and to satisfy applicable legal, tax, accounting, insurance, contractual, and recordkeeping requirements.

Information that is no longer reasonably required may be deleted, anonymized, or otherwise disposed of consistent with applicable requirements.

Depending on applicable law and your place of residence, you may have rights concerning personal information maintained about you.

These may include the ability to request:

• Access to certain personal information
• Information concerning how certain personal information is used
• Correction of inaccurate information
• Deletion of certain information, subject to applicable exceptions
• A portable copy of certain information where required; and
• Other rights provided under applicable privacy laws

We may take reasonable steps to verify your identity before fulfilling a privacy request.

Privacy requests may be submitted to:

info@northbeachparking.com

California residents may have additional privacy rights under California law, including the California Consumer Privacy Act as amended by the California Privacy Rights Act (“CCPA/CPRA”), where those laws apply.

Subject to applicable requirements and exceptions, these rights may include:

• Knowing what categories or specific pieces of personal information have been collected
• Knowing how personal information is used or disclosed
• Requesting deletion
• Requesting correction of inaccurate information
• Opting out of certain sales or sharing of personal information
• Limiting certain uses or disclosures of sensitive personal information where applicable; and
• Exercising applicable privacy rights without unlawful discrimination

North Beach Parking Services does not sell personal information for monetary compensation.

Nothing in this notice is intended to create rights beyond those provided by applicable law or to represent that a particular statutory requirement applies where it does not.

California privacy requests may be sent to info@northbeachparking.com with “California Privacy Request” in the subject line.

Our website and parking services may provide access or links to independent services, including parking reservation, monthly parking, payment, mapping, or other technology platforms.

North Beach Parking Services does not control the independent privacy, security, or information-handling practices of those companies.

Customers should review the privacy policies and terms of third-party services before providing information directly to them.

Our parking and related commercial services are not directed toward children.

We do not knowingly seek to collect children's personal information in circumstances prohibited by applicable law. If we become aware that such information has been collected contrary to applicable law, we will take appropriate steps to address it.

North Beach Parking Services may send service-related communications concerning reservations, parking accounts, payments, billing, facility operations, safety matters, and other services requested by customers.

We may separately send promotional communications where permitted by law. Recipients may unsubscribe from promotional emails by following the instructions contained in the message or contacting us.

Opting out of promotional communications does not prevent us from sending necessary transactional or service-related communications.

We may revise this Privacy Notice when our business practices, services, technology, or applicable requirements change.

The current version will be posted on our website with an updated effective or revision date.

We encourage customers and website visitors to review this notice periodically.

Questions, concerns, or privacy requests may be directed to:

North Beach Parking Services, Inc.

1325 Howard Ave., Suite 435

Burlingame, CA 94010

Phone: (415) 872-9112

Email: info@northbeachparking.com

Website: www.northbeachparking.com